Sandbox task

Sony music entertainment created a campaign for Foo Fighters to promote their music and introduce more audience. With a budget of $15,000 for audiences anywhere from 18 to 54 years old, 36% females and 64% males globally.  They created an interactive site, rock themed with Foo Fighters references. 

It includes a playlist generator,  visualized like a room from the

1980s (with a Stranger Things feel to it). If

you click around, you will notice there is a

lot of interactive functionality and Easter

eggs: the globe spins, the TV turns on, the

speakers make sounds and so on. The fans

are navigated to different parts of the room

where they are asked to make selections between 

 band photo Polaroids and posters

that project different Foo Fighters moments

throughout their career and moods. We

built a special algorithm that, based on

each user’s selections, creates personalized

playlists.